AdExchange-Publisher接入文档

• 1 概述
• 2 接入步骤
• 3 实时竞价
  • 3.1 数据传输
  • 3.2 HTTP请求
  • 3.3 HTTP响应
  • 3.4 展示统计和计费
  • 3.5 注意事项
• 4 实时竞价RTB接口参数说明
  • 4.1 Bid Request
  • 4.2 Bid Response
• 5 RTB接口枚举值列表
  • 5.1 IAB category枚举值列表
  • 5.2 banner广告类型枚举值列表
  • 5.3 creative属性枚举值列表
  • 5.4 广告位枚举值列表
  • 5.5 扩展方向枚举值列表
  • 5.6 API框架枚举值列表
  • 5.7 视频线性度枚举值列表
  • 5.8 视频竞价响应协议枚举值列表
  • 5.9 视频位置类型枚举值列表
  • 5.10 回放方法枚举值列表
  • 5.11 播放终止模式枚举值列表
  • 5.12 开始延迟枚举值列表
  • 5.13 产品质量枚举值列表
  • 5.14 广告伴随类型枚举值列表
  • 5.15 内容投放方法枚举值列表
  • 5.16 Feed类型枚举值列表
  • 5.17 音量规范化模式枚举值列表
  • 5.18 Content Context枚举值列表
  • 5.19 IQG媒体评级枚举值列表
  • 5.20 Location Type枚举值列表
  • 5.21 设备类型枚举值列表
  • 5.22 网络连接类型枚举值列表
  • 5.23 IP Location Services枚举值列表
  • 5.24 不竞价原因码枚举值列表
  • 5.25 竞价失败原因码枚举值列表
  • 5.26 Data Asset Types枚举值列表
• RTB Request示例
  • 1a) native icon image request示例
  • 1b) native large image request示例
  • 1c) native video request示例
  • 1d) banner request example
  • 1e) video request示例
• RTB Response 示例
  • 2a) native icon image response示例
  • 2b) native large image response示例
  • 2c) native video response示例
  • 2d）banner response example
  • 2e）video response example

1 概述

本文作为 AdEXchange 系统对接 Publisher 的指导文档。文档描述了基于 openRTB 2.5 进行网络请求交互的接口协议。

2 接入步骤

Publisher 接入 AdEXchange 包括以下步骤：

• 注册 Publisher 账号：联系内部运营人员，在 AdEXchange 系统注册 Publisher 账号，获取token；注意，目前 AdEXchange 暂时不提供 Publisher 自助注册后台，由内部运营人员帮助 Publisher 完成账号注册和相关信息的填写；
• 开发对接：Publisher 按照本文档开发接口；开发过程有任何问题，AdEXchange 会安排产品和技术同事帮助解决产品和技术上的问题；
• 测试联调：开发完成后，双方进行测试联调；
• 正式上线：测试联调通过后，商务运营侧同事会跟进安排开启线上流量进行正式投放，并开始计费；

3 实时竞价

3.1 数据传输

Publisher 与 AdEXchange 之间采用 HTTP 通讯协议，使用 POST 方式发送 BidRequest 请求，数据采用 JSON 格式，BidRequest 作为 HTTP 请求的 content 来发送。

3.2 HTTP请求

在发起竞价请求的时候需要使用 HTTP POST 方式，因为它比 HTTP GET 可以附带更多的内容，并且也更容易支持二进制数据。 请求头：

名称	值	说明
x-openrtb-version	2.5	open rtb版本

3.3 HTTP响应

若 AdEXchange 参与竞价，返回 HTTP 状态码 200 并返回 BidResponse；若不参与竞价返回状态则是 204。

3.4 展示统计和计费

计费依据的展示数量以竞价胜出时回调的winnotice（默认winnotice在nurl中，publisher若不支持nurl，则在burl中）链接统计上报的数据为准，所以在竞价胜出时需要替换winnoticeurl中的{AUCTION_PRICE}宏。

Publisher需保证一次广告最多只上报一次展示；同时保证上报的展示在要求的展示延迟有效时间范围内。

AdEXchange通过 bidresponse.seatbid.bid.exp 字段限定展示延迟有效时间。

3.5 注意事项

请求体中以下字段若为空，AdEXchange 平台将视为无效请求不做填充：

• bid.imp[].tagid： Publisher的广告位标识

• bid.app.bundle：流量来源的包名信息

• bid.device.ifa： 允许广告主使用的唯一标识， 明文表示；Android 传 gaid，iOS传idfa

• bid.device.ua：用户设备 HTTP 请求头中的 User-Agent 字段

• bid.device.ip：用户当前网络的ip地址

• bid.device.geo.country：用户当前网络的所在国家，使用 ISO-3166-1-alpha-3

4 实时竞价RTB接口参数说明

4.1 Bid Request

参数名称	类型	是否必传	描述
id	string	是	Bid Request 唯一标识
imp	object array	是	一次请求至少包含一个 impression object；impression object 代表一个广告位的请求；具体见 imp 参数说明；
site	object	是	Publisher 的 Site 对象信息，仅推荐应用于Site；具体见 site object 参数说明
app	object	是	Publisher 的 App 对象信息，仅推荐应用于 App；具体见 app object 参数说明
device	object	是	设备信息，具体见 device object 参数说明
user	object	是	设备用户，广告受众，具体见 user object参数说明
test	integer	否	测试模式标识符， 值为 1 表示测试模式，竞价不计费；值为 0 表示实况模式 ，default 0
at	integer	否	拍卖结算类型， 值为 1 表示一价结算，值为 2 表示二价结算 ，default 2
tmax	integer	否	允许接收出价的最大时间（毫秒），包括互联网延迟，以避免超时。
wseat	string array	否	买方席位（广告主、代理商）白名单
bseat	string array	否	买方席位（广告主、代理商）黑名单
allimps	integer	否	exchange 是否可以验证提供的展示是否代表上下文中可用的所有展示，值为 0 表示否或未知，值为 1 表示是，default 0
cur	string array	否	使用 ISO-4217 alpha 代码的货币类型，仅用于AdExchange接受多种货币时推荐
walng	string array	否	语言白名单
bcat	string array	否	IAB category 类型白名单 ,枚举值参见 5.1 IAB category 枚举值列表
badv	string array	否	域名黑名单
bapp	string array	否	App 黑名单
source	object	否	请求来源 Source 对象信息，仅用于 AdExchange 本身不控制最终决策时定义拍卖后或上游决策；具体见 source object 参数说明
regs	object	否	政策法规要求，具体见 regs object参数说明
ext	object	否	扩展字段

4.1.1 source object

参数名称	类型	是否必传	描述
fd	integer	是	负责最终展示交易决策的实体，值为 0 表示 adexchange，值为 1 表示上游来源
tid	string	是	此出价请求中所有参与者必须共用的交易 ID
pchain	string	是	支付 ID 链字符串，包含 TAG 支付 ID 协议 v1.0 中描述的嵌入语法。
ext	object	否	扩展字段

4.1.2 regs object

参数名称	类型	是否必传	描述
coppa	integer	是	请求是否符合美国联邦贸易委员会制定的《保护消费者权益法》（COPPA）规定的标志，值为 0 表示否，值为 1 表示是
ext	object	否	扩展字段

4.1.3 imp object

参数名称	类型	是否必传	描述
id	string	是	请求中唯一标识本次出售展示的标识
metric	object array	否	衡量指标，具体见 metric object参数说明
banner	object	Banner流量必传	见 banner object
video	object	Video流量必传	见 video object
audio	object	Audio流量必传	见 audio object
native	object	Native流量必传	见 native object
pmp	object	私人交易必传	私人市场交易参数，具体见 pmp object参数说明
displaymanager	string	否	负责呈现广告（通常是视频或移动）的广告中介合作伙伴、SDK 技术或播放器的名称。 一些广告服务器使用它来自定义合作伙伴的广告代码。 推荐用于视频和/或应用程序
displaymanagerver	string	否	displaymanage版本号
instl	integer	否	插屏或全屏，default 0 ; 值为 1 表示插屏或全屏，值为 0 表示非插屏
tagid	integer	否	特定广告位置或广告代码
bidfloor	float	否	本次展示的最低 cpm 竞拍价格，default 0
bidfloorcur	string	否	竞价货币单位 ,default "USD"
clickbrowser	integer	否	单击应用程序中的创意时打开的浏览器类型，值为 0 表示嵌入式，值为 1 表示原生
secure	integer	否	标识展示请求是否需要使用 HTTPS 加密物料信息以及 markup 以保证安全， 0标识不需要使用安全链路， 1标识需要使用安全链路， 如果不填充，则表示未知， 可以认为是不需要使用安全链路；
iframebuster	string array	否	支持iframe buster的特定exchange名称集
exp	integer	否	竞价到展示的时长 , 单位秒
ext	object	否	扩展字段

4.1.4 metric object

参数名称	类型	是否必传	描述
type	string	是	指标类型
value	float	是	表示度量值的数字。概率必须在 0.0–1.0 的范围内。
vendor	string	是	度量指标的来源
ext	object	否	扩展字段

4.1.5 banner object

参数名称	类型	是否必传	描述
format	object array	否	允许的 banner 尺寸，见 format object
w	integer	是	广告位宽度，单位为设备独立像素
h	integer	是	广告位高度，单位为设备独立像素
wmax	integer	否	最大广告位宽度，单位为设备独立像素，若支持 format 则弃用
hmax	integer	否	最大广告位高度，单位为设备独立像素，若支持 format 则弃用
wmin	integer	否	最小广告位宽度，单位为设备独立像素，若支持 format 则弃用
hmin	integer	否	最小广告位高度，单位为设备独立像素，若支持 format 则弃用
btype	integer array	否	banner 广告类型黑名单,枚举值参见 5.2 banner 广告类型枚举值列表
battr	integer array	否	素材属性黑名单,枚举值参见 5.3 creative 属性枚举值列表
pos	integer	否	广告位置，枚举值参考 5.4 广告位枚举值列表
mimes	string array	否	支持的内容 mime-type；包括但不仅限于 "application/x-shockwave-flash", “image/jpg”, and “image/gif”
topframe	integer	否	banner 是否位于 top frame 而不是 iframe , 值为 1 表示是，值为 0 表示否
expdir	integer array	否	banner 的扩展方向 ，枚举值参考 5.5 扩展方向枚举值列表
api	integer array	否	展示支持的 api 框架 ，枚举值参考 5.6 API框架枚举值列表
id	string	否	banner 对象的唯一标识；在一个 Ad 中包含 Banner 与 Video 的时候使用
vcm	integer	否	与视频相关联的banner的渲染模式，值为 0 表示并发， 值为 1 表示end-card
ext	object	否	扩展字段

4.1.6 format object

参数名称	类型	是否必传	描述
w	integer	是	广告位宽度，单位为设备独立像素
h	integer	是	广告位宽度，单位为设备独立像素
wratio	integer	否	广告位尺寸表示为比例时的相对宽度
hratio	integer	否	广告位尺寸表示为比例时的相对高度
wmin	integer	否	广告位尺寸表示为比例时的最小宽度
ext	object	否	扩展字段

---

4.1.7 video object

参数名称	类型	是否必传	描述
mimes	string array	是	支持的内容mime类型。包括但不限于 “video/ mp4”和“video/x-ms-wmv“
minduration	integer	是	最小的视频广告持续时间;单位：秒；
maxduration	integer	是	最大的视频广告持续时间;单位：秒；
protocols	integer array	是	Publisher 在竞价响应中可以接受的视频协议,枚举值参考 5.8 视频竞价响应协议枚举值列表
protocol	integer	已弃用	Publisher 在竞价响应中可以接受的视频协议，为支持 protocols 已弃用,枚举值参考 5.8 视频竞价响应协议枚举值列表
w	integer	是	视频播放器宽度，单位为设备独立像素
h	integer	是	视频播放器高度，单位为设备独立像素
startdelay	integer	否	前滚、中滚或后滚广告放置的视频开始播放延迟（秒），枚举值参考 5.12 开始延迟枚举值列表
placement	integer	否	展示的位置类型 ，枚举值参考 5.9 视频位置类型枚举值列表
linearity	integer	否	展示是否必须是线性、非线性等。如果未指定，则假定允许所有，枚举值参考 5.7 视频线性度枚举值列表
skip	integer	否	播放器是否允许跳过视频，值为 0 表示否，值为 1 表示是。
skipmin	integer	否	总持续时间大于此秒数的视频可以跳过；仅适用于可跳过广告的情况。default 0
skipafter	integer	否	启用跳过之前视频必须播放的秒数；仅适用于可跳过广告的情况。 default 0
sequence	integer	否	如果一个竞价请求中提供了多个广告展示，序列号可用于多个素材的协同投放
battr	integer array	否	素材属性黑名单，枚举值参见 5.3 creative 属性枚举值列表
maxextended	integer	否	如果允许延长，则最长延长广告持续时间。值为 空或0 表示不允许扩展；值为 -1 表示允许扩展，并且没有时间限制；值大于 0 该值表示支持的最长扩展播放秒数。
minbitrate	integer	否	最小 bit 速率
maxbitrate	integer	否	最大 bit 速率
boxingallowed	integer	否	是否允许将 4:3 内容装箱到 16:9 窗口中，值为 0 表示否，值为 1 表示是。default 1
playbackmethod	integer array	否	可能正在使用的回放方法。如果未指定，则可以使用任何方法，枚举值参考 5.10 回放方法枚举值列表
playbackend	integer	否	导致播放结束的事件，枚举值参考 5.11 播放终止模式枚举值列表
pos	integer	否	屏幕上的广告位置 ，枚举值参考 5.4 广告位枚举值列表
delivery	integer array	否	支持的投放方法（例如流式传输、渐进式传输）。如果未指定，则假定支持所有选项。 枚举值参考 5.15 内容投放方法枚举值列表
companionad	object array	否	banner 对象数组，仅用于配套广告
api	integer array	否	展示支持的 api 框架列表，枚举值参考 5.6 API框架枚举值列表
companiontype	integer array	否	支持的 Vast 配套广告类型，枚举值参考 5.14 广告伴随类型枚举值列表
ext	object	否	扩展字段

4.1.8 audio object

参数名称	类型	是否必传	描述
mimes	string array	是	支持的内容mime类型。包括但不限于 “audio/ mp4”
minduration	integer	是	最小的音频广告持续时间;单位：秒；
maxduration	integer	是	最大的音频广告持续时间;单位：秒；
protocols	integer array	是	Publisher 在竞价响应中可以接受的音频协议 ,枚举值参考 5.8 视频竞价响应协议枚举值列表
protocol	integer	已弃用	Publisher 在竞价响应中可以接受的音频协议，为支持 protocols 已弃用, 枚举值参考 5.8 视频竞价响应协议枚举值列表
startdelay	integer	否	前滚、中滚或后滚广告放置的音频开始播放延迟（秒），枚举值参考 5.12 开始延迟枚举值列表
sequence	integer	否	如果一个竞价请求中提供了多个广告展示，序列号可用于多个素材的协同投放
battr	integer array	否	素材属性黑名单，枚举值参见 5.3 creative 属性枚举值列表
maxextended	integer	否	如果允许延长，则最长延长广告持续时间。值为 空或0 表示不允许扩展；值为 -1 表示允许扩展，并且没有时间限制；值大于 0 该值表示支持的最长扩展播放秒数。
minbitrate	integer	否	最小 bit 速率
maxbitrate	integer	否	最大 bit 速率
delivery	integer array	否	支持的投放方法（例如流式传输、渐进式传输）。如果未指定，则假定支持所有选项，枚举值参考 5.15 内容投放方法枚举值列表
companionad	object array	否	banner 对象数组，仅用于配套广告
api	integer array	否	展示支持的 api 框架列表 ，枚举值参考 5.6 API框架枚举值列表
companiontype	integer array	否	支持的 DAAST 配套广告类型 ，枚举值参考 5.14 广告伴随类型枚举值列表
maxseq	integer	否	一个广告端中可以播放的最大广告数
feed	integer	否	音频流类型，枚举值参考 5.16 Feed类型枚举值列表
stitched	integer	否	广告是与音频内容缝合还是独立投放，值为 0 表示否，值为 1 表示是。
nvol	integer	否	音量规范化模式，枚举值参考 5.17 音量规范化模式枚举值列表
ext	object	否	扩展字段

4.1.9 native object

参数名称	类型	是否必传	描述
request	string	是	符合 native 广告规范的请求，具体见下文的 native request object 参数说明
ver	string	是	采用的 Dynamic Native Ads API 的版本，默认1.0
api	integer array	否	该次展示可支持的 API 框架；枚举值参考 5.6 API框架枚举值列表 ； 该字段缺省表示所有枚举值均不支持；
battr	integer array	否	限制的物料属性，枚举值参考 5.3 creative 属性枚举值列表；
ext	object	否	扩展字段

4.1.10 native request object

参数名称	类型	是否必传	描述
assets	object array	是	通过 Asset object 表示 native 流量对素材和其他要素的要求；广告返回的素材和其他要素必须符合该 object 要求；
ver	string	是	Native 标签协议版本（Native Markupversion）；默认值为 1.0;

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4.1.11 asset request object

参数名称	类型	是否必传	描述
id	integer	是	对象唯一 ID
required	integer	是	表示该元素对象是否要求广告主必须返回值；值为 1 表示必须强制返回，值为 0 表示不强制
title	object	否	表示标题；见 title object；
img	object	否	表示图片；见 img object；
video	object	否	表示视频；见 video object；
data	object	否	表示其他信息，包括品牌名，描述，评级，价格等；见 data object；

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4.1.12 title object

参数名称	类型	是否必传	描述
len	integer	是	最大长度

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4.1.13 img object

参数名称	类型	是否必传	描述
type	integer	是	表示具体的图片类型，图片类型以及对应的枚举值如下：icon=1； 大图=3；
w	integer	否	图片宽度要求
wmin	integer	是	图片最小宽度。以像素为单位。
h	integer	否	图片高度要求
hmin	integer	是	图片最小高度。以像素为单位。
mimes	string array	否	支持的图片 mime-type；包括但不仅限于“image/jpg”和“image/gif”。

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4.1.14 video object

参数名称	类型	是否必传	描述
mimes	string array	是	支持的内容mime类型
minduration	integer	是	最小的视频广告持续时间;单位：秒；
maxduration	integer	是	最大的视频广告持续时间;单位：秒；
protocols	integer array	是	Publisher在竞价响应种可以接受的视频协议，枚举值参考 5.8 视频竞价响应协议枚举值列表

---

4.1.15 data object

参数名称	类型	是否必传	描述
type	string array	是	表示 data object 对应的类型；每个 data object 对应一个 type；type 的枚举值参考 5.26 Data Asset Types枚举值列表
len	integer	是	最大字符数限制；

---

4.1.16 pmp object

参数名称	类型	是否必传	描述
private_auction	integer	否	直接交易对象中指定席位的拍卖资格指标，值为 0 表示接受所有出价，值为 1 表示出价仅限于指定的交易及其条款。 default 0
deals	object array	否	使用此展示的特定交易对象，见 deal object
ext	object	否	扩展字段

4.1.17 deal object

参数名称	类型	是否必传	描述
id	string	是	直接交易唯一id
bidfloor	float	否	本次展示的最低 cpm 竞拍价格，default 0
bidfloorcur	string	否	竞价货币单位；default "USD"
at	integer	是	拍卖结算类型， 值为 1 表示一价结算，值为 2 表示二价结算
wseat	string array	否	买方席位（广告主、代理商）白名单
wadomain	string array	否	广告主域名白名单
ext	object	否	扩展字段

---

4.1.18 site object

参数名称	类型	是否必传	描述
id	string	是	exchange 定义的 Site ID
name	string	否	Site 名称
domain	string	否	Site 的域名，例如 mygame.foo.com
cat	string array	否	Site 的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
sectioncat	string array	否	Site 当前节的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
pagecat	string array	否	Site 当前页的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
page	string	否	展示页面的 URL
ref	string	否	导航到当前页面的导航 URL
search	string	否	导航到当前页面的搜索字符串
mobile	integer	否	是否为在移动设备上查看时优化布局，值为 0 表示否，值为 1 表示是
privacypolicy	integer	否	Site 是否具有隐私策略，值为 0 表示否，值为 1 表示是
publisher	object	否	Publisher 的具体信息，详见 pulisher object
content	object	否	Content 的具体信息，详见 content object
keywords	string	否	Site 关键字的逗号分隔列表
ext	object	否	扩展字段

4.1.19 app object

参数名称	类型	是否必传	描述
id	string	是	exchange 定义的 App ID
name	string	否	App 名称
bundle	string	是	App 的包名信息
domain	string	否	App 的域名，例如 mygame.foo.com
storeurl	string	否	已安装 App 的应用商店 URL；符合IQG 2.1
cat	string array	否	App 的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
sectioncat	string array	否	App 当前节的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
pagecat	string array	否	App 当前页的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
ver	string	否	App 的版本号
privacypolicy	integer	否	App 是否具有隐私策略，值为 0 表示否，值为 1 表示是
paid	integer	否	值为 0 表示 App 免费，值为 1 表示 App 为付费版本
publisher	object	否	Publisher 的具体信息，详见 pulisher object
content	object	否	Content 的具体信息，详见 content object
keywords	string	否	App 关键字的逗号分隔列表
s_v	string	否	App 版本号信息
ext	object	否	扩展字段

4.1.20 publisher object

参数名称	类型	是否必传	描述
id	string	是	Publisher ID
name	string	否	Publisher 名称
cat	string array	否	Publisher 的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
domain	string	否	Publisher 的最高域名，例如“publisher.com”
ext	object	否	扩展字段

---

4.1.21 content object

参数名称	类型	是否必传	描述
id	string	否	Content 的唯一id
episode	integer	否	Content 片段编号
title	string	否	Content 标题
series	string	否	Content 系列
season	string	否	Content 季（如“Season 3”）
artist	string	否	Content 所属的艺术家
genre	string	否	最能描述 Content 的流派（如摇滚、流行等）
album	string	否	Content 所属的专辑；通常用于音频
isrc	string	否	符合 ISO-3901 的国际标准记录代码
producer	object	否	Producer 的具体信息，详见 producer object
url	string	否	Content 的URL，用于买方分析或审查
cat	string array	否	Content IAB category；枚举值参见 5.1 IAB category枚举值列表
prodq	integer	否	产品质量，枚举值参考 5.13 产品质量枚举值列表
videoquality	integer	已弃用	视频质量，为支持 prodp 已弃用，枚举值参考 5.13 产品质量枚举值列表
context	integer	否	Content 类型 ，枚举值参考 5.18 Content Context枚举值列表
contentrating	string	否	Content 评级（如MPAA）
userrating	string	否	Content 的用户评级（如明星数量、喜好等）
qagmediarating	integer	否	根据 IQG 指南进行的媒体评级 ，枚举值参考 5.19 IQG媒体分级枚举值列表
keywords	string	否	Content 关键字的逗号分隔列表
livestream	integer	否	值为 0 表示非实时，值为 1 表示内容为实时（例如流媒体、实时博客）
sourcerelationship	integer	否	值为 0 表示间接，值为 1 表示直接
len	integer	否	Content 长度（秒）；适用于视频或音频
language	string	否	使用 ISO-639-1-alpha-2 的 Content 语言
embeddable	integer	否	内容是否可嵌入（例如，可嵌入视频播放器），值为 0 表示否，值为 1 表示是
data	object array	否	额外的内容数据，详见 data object
ext	object	否	扩展字段

---

4.1.22 producer object

参数名称	类型	是否必传	描述
id	string	是	Content Producer id
name	string	否	Content Producer 名称
cat	string array	否	Producer 的 IAB category；枚举值参见 5.1 IAB category 枚举值列表
domain	string	否	Producer 的最高域名，例如“producer.com”
ext	object	否	扩展字段

---

4.1.23 device object

参数名称	类型	是否必传	描述
ua	string	是	用户设备 HTTP 请求头中的 User-Agent 字段
geo	object	是	用户当前的地理位置信息，详见 geo object
dnt	integer	是	浏览器在 HTTP 头中设置的标准的 “Do NotTrack"标识， 0 表示不限制追踪， 1 表示限制（不允许）追踪
lmt	integer	是	“限制广告追踪”表示用户对商业追踪行为的授权， 值为 0 表示不限制追踪，值为 1 表示限制追踪
ip	string	是	用户当前网络的ipv4地址
ipv6	string	否	用户当前网络的ipv6地址
devicetype	integer	否	设备类型；枚举值参考 5.21 设备类型枚举值列表；
make	string	否	设备制造商(例如，“Apple”)
model	string	否	设备型号(例如，“iPhone”)。
os	string	否	操作系统。例如Android、iOS
osv	string	否	操作系统版本
hwv	integer	否	硬件版本（如 iphone 5s 的"5s"）
h	integer	否	以像素为单位的屏幕物理高度
w	integer	否	以像素为单位的屏幕物理宽度
ppi	integer	否	屏幕大小，英寸像素
pxratio	float	否	物理像素与设备独立像素的比率
js	integer	否	是否支持js ，0 - 不支持， 1 - 支持
geofetch	integer	否	地理定位 API 是否可用于横幅中运行的 JavaScript 代码，值为 0 表示否，值为 1 表示是
flashver	string	否	浏览器支持的Flash版本
language	string	否	设备语言；使用 ISO-639-1-alpha-2；未知传 unknown
carrier	string	否	运营商
mccmnc	string	否	移动运营商
connectiontype	integer	否	网络连接类型；枚举值参考 5.22 网络连接类型枚举值列表；
ifa	string	否	允许广告主使用的唯一标识， 明文表示；Android 传 gaid，iOS传idfa。
didsha1	string	否	硬件设备 ID(例如，IMEI);通过 SHA1 散列
didmd5	string	否	硬件设备 ID(例如，IMEI);通过 MD5 散列
dpidsha1	string	否	平台设备 ID(如Android ID);通过 SHA1 散列
dpidmd5	string	否	平台设备 ID(如Android ID);通过 MD5 散列
macsha1	string	否	设备的 MAC 地址;通过 SHA1 散列
macmd5	string	否	设备的 MAC 地址;通过 MD5 散列
c_bit	string	否	cpu 位数
region	string	否	国家简称
ext	object	否	扩展字段

4.1.24 geo object

参数名称	类型	是否必传	描述
lat	float	否	纬度信息，取值范围-90.0 到+90.0， 负值表示南方
lon	float	否	经度信息， 取值返回-180.0 到+180.0， 负值表示西方
type	integer	否	位置信息的源；值为 1 表示 GPS/定位服务；值为 2 表示 IP 地 址； 值为 3 表示用户提供,枚举值参考 5.20 Location Type枚举值列表
accuracy	integer	否	精度，详细到米；当经纬度是通过定位服务获取时，上报该字段
lastfix	integer	否	自建立此地理位置修复以来的秒数
ipservice	integer	否	ip服务提供者，适用于type = 2;枚举值参考 5.23 IP Location Services枚举值列表
country	string	否	Country code using ISO-3166-1-alpha-3
region	string	否	Region code using ISO-3166-2; 2-letter state code if USA
regionfips104	string	否	使用 FIPS 10-4 表示法的国家区域
metro	string	否	谷歌城市代码
city	string	否	使用联合国贸易运输代码的城市位置
zip	string	否	邮政编码
utcoffset	integer	否	本地时间相对UTC时间的+/-分钟数
ext	object	否	扩展字段

4.1.25 user object

参数名称	类型	是否必传	描述
id	string	是	用户id
buyeruid	string	否	买方定义的用户id
gender	string	否	性别，“M” = 男, “F” = 女, “O” = 其他
geo	object	否	用户地理位置信息
yob	integer	否	出生年份，4位整数
keywords	string	否	逗号分隔的关键字列表，兴趣，或意图
customdata	string	否	自定义数据
geo	object	否	用户当前的地理位置信息，详见 geo object
data	object array	否	额外用户数据。每个数据对象表示不同的数据源
ext	object	否	扩展字段

4.1.26 data object

参数名称	类型	是否必传	描述
id	string	否	数据提供方id
name	string	否	数据提供方名称
segment	object array	否	包含实际数据信息的数据段
ext	object	否	扩展字段

---

4.1.27 segment object

参数名称	类型	是否必传	描述
id	string	否	数据提供方定义的数据段 ID
name	string	否	数据提供方定义的数据段名称
value	string	否	数据值
ext	object	否	扩展字段

---

4.2 Bid Response

参数名称	类型	是否必传	描述
id	string	是	竞价请求的标识，即请求中携带的 request ID
seatbid	object array	是	一组 SeatBid 对象， 如果出价，则至少应该填充一个 seatbid
bidid	string	否	竞拍者生成的响应 ID, 辅助日志或者交易追踪
cur	string	否	出价货币单位，使用 ISO-4217 码；不传默认 USD
customdata	string	否	自定义数据
nbr	integer	否	不竞价原因，枚举值参考 5.24 不竞价原因码枚举值列表
ext	object	否	特定交易的协议的扩展信息占位符

4.2.1 seatbid object

参数名称	类型	是否必传	描述
bid	object array	是	至少一个 Bid 对象的数组，每个对象关联一个展示
seat	string	否	出价者席位标识， 代表本次出价的出价人
group	interger	否	默认值为0. 代表所有的曝光竞价是否同时胜出或失败。0表示可以独立竞价。1表示作为一组同时胜出或失败。
ext	object	否	特定交易的协议的扩展信息占位符

4.2.2 bid object

每个bid object 必须对应一个imp id，表示对该impression出价购买。

参数名称	类型	是否必传	描述
id	string	是	竞拍者生成的竞价 ID，用于记录日志或行为追踪
impid	string	是	关联的竞价请求中的 Imp 对象的 ID
price	float	是	对该次展示的出价，以 CPM 表示
nurl	string	否	胜出通知地址，如果竞价胜出的时候由交易平台调用
burl	string	否	当竞价变成实际的订单时的url地址（例如被曝光）。里面的${AUCTION_PRICE}宏需要被替换
lurl	string	否	竞价失败通知地址，由交易平台调用
adm	string	是	传输广告的内容字段。 native广告形式通过adm字段返回广告内容。详情参考native广告形式的返回说明。 视频通过adm字段返回vast形式的广告内容。详情参考vast video返回说明；
adid	string	否	预加载的广告 ID。可以在竞价胜出的时候使用
adomain	string array	否	用于限制检测的广告主域名， 对于旋转的物料可以是一个数组， 交易平台可以限制只允许一个域名
bundle	string	是（下载类广告必传）	应用的包名信息；安卓包名示例 com.foo.mygame；ios 包名示例 id907394059
iurl	string	否	用于质量或者安全监测的表示广告活动内容的图像地址
cid	string	否	广告 ID，辅助广告审核；iurl 代表的一组素材
crid	string	否	一组素材的 ID；辅助广告审核
tactic	string	否	策略 ID，使买家能够标记出价，以便向交易所报告提交其出价的策略
cat	string array	否	creative 的IAB内容类型；枚举值参考 IAB category 枚举值列表。表5.1
attr	integer array	否	描述 creative 的属性集合；枚举值参见 5.3 creative 属性枚举值列表
api	integer	否	该次展示可支持的 API 框架；枚举值参考 5.6 API框架枚举值列表
protocol	integer	否	支持的视频竞价响应协议；枚举值参考 5.8 视频竞价响应协议枚举值列表 ；
qagmediarating	integer	否	表示根据 IAB IGQ 标准的素材内容等级； ，枚举值参考 5.19 IQG媒体分级枚举值列表
language	string	否	使用 ISO-639-1-alpha-2 的素材语言
dealid	string	否	如果出价从属于某个私有市场直接交易规则， 则指向竞价请求中该交易规则的 deal.id
w	integer	否	创意的宽度，以像素为单位
h	integer	否	创意的高度，以像素为单位
wratio	integer	否	创意的相对宽度，当以比例表示尺寸时
hratio	integer	否	创意的相对高度，当以比例表示尺寸时
exp	integer	否	广告从返回到实际展示的有效延迟时间，单位为秒；默认值为 3600
ext	object	否	特定交易的协议的扩展信息占位符

4.2.3 native广告形式的返回说明

Native广告返回的物料放在adm字段里面；物料内容为一个native object；native格式支持native 1.2版本的协议。

Native object字段结构如下：

参数名称	类型	是否必传	描述
ver	string	否	Native 标签协议的版本
assets	array of objects	是	Native 广告素材列表；具体见 assets object
link	object	是	广告的点击跳转链接；具体见 link object
imptrackers	array of string	是	展示监测链接数组在客户端发生广告展示时调用展示监测 url 上报展示；双方根据该字段的上报统计展示，并作为计费的依据
ext	Object	否	扩展字段

4.2.4 Assets object

严格按照请求时的asset对象返回asset，每个对象对应一个id，id与请求时的id一一对应。

参数名称	类型	是否必传	描述
id	int	是	Asset 的唯一识别 ID,与 exchange 请求时的 asset id 必须一一对应
required	int	否	如果 asset 是必须的则为1
title	object	否	回传标题信息；具体见 title object
img	object	否	回传图片信息；具体见 img object
video	object	否	回传视频信息；具体见 video object
data	object	否	回传其他数据信息，例如评分，价格等。具体见 data object
link	object	否	广告的点击跳转链接；具体见 link object
ext	Object	否	扩展字段

4.2.5 title object

参数名称	类型	是否必传	描述
text	string	是	标题文字
len	integer	否	标题文字的长度
ext	object	否	扩展字段

4.2.6 Img object

参数名称	类型	是否必传	描述
type	integer	否	对于 assetsurl 或 dcourl 响应是必须的。对于嵌入式 asset 是非必须的。枚举值见 Image Asset Types列表。
url	string	是	图片素材的 url 地址
w	integer	是	图片的宽度，单位为像素
h	integer	是	图片的高度，单位为像素
ext	object	否	扩展字段

4.2.7 data object

参数名称	类型	是否必传	描述
type	integer	否	Data值的类型。若传则严格按照 Data type 表的类型传
label	string	否	Data 对应的名称；若传则严格按照 Data type 表的 name 传值；
value	string	是	Data 的具体内容；根据具体每个 data type 的要求返回值
ext	object	否	扩展字段

4.2.8 video object

通过 vasttag 参数返回 vast 格式的视频内容；

注意，native 广告形式返回的视频只是作为一个素材类型，因此不支持针对视频单独的展示和点击监测； 可支持针对视频的播放进度监测；

参数名称	类型	是否必传	描述
vasttag	string	是	该参数值为 vast 格式的视频素材

4.2.9 link object

参数名称	类型	是否必传	描述
url	string	是	点击跳转 url 地址
clicktrackers	array of strings	否	第三方点击监测链接数组
ext	object	否	扩展字段

5 RTB接口枚举值列表

5.1 IAB category枚举值列表

值	描述
IAB1	Arts & Entertainment
IAB1-1	Books & Literature
IAB1-2	Celebrity Fan/Gossip
IAB1-3	Fine Art
IAB1-4	Humor
IAB1-5	Movies
IAB1-6	Music
IAB1-7	Television
IAB2	Automotive
IAB2-1	Auto Parts
IAB2-2	Auto Repair
IAB2-3	Buying/Selling Cars
IAB2-4	Car Culture
IAB2-5	Certified Pre-Owned
IAB2-6	Convertible
IAB2-7	Coupe
IAB2-8	Crossover
IAB2-9	Diesel
IAB2-10	Electric Vehicle
IAB2-11	Hatchback
IAB2-12	Hybrid
IAB2-13	Luxury
IAB2-14	Minivan
IAB2-15	Motorcycles
IAB2-16	Off-Road Vehicles
IAB2-17	Performance Vehicles
IAB2-18	Pickup
IAB2-19	Road-Side Assistance
IAB2-20	Sedan
IAB2-21	Trucks & Accessories
IAB2-22	Vintage Cars
IAB2-23	Wagon
IAB3	Business
IAB3-1	Advertising
IAB3-2	Agriculture
IAB3-3	Biotech/Biomedical
IAB3-4	Business Software
IAB3-5	Construction
IAB3-6	Forestry
IAB3-7	Government
IAB3-8	Green Solutions
IAB3-9	Human Resources
IAB3-10	Logistics
IAB3-11	Marketing
IAB3-12	Metals
IAB4	Careers
IAB4-1	Career Planning
IAB4-2	College
IAB4-3	Financial Aid
IAB4-4	Job Fairs
IAB4-5	Job Search
IAB4-6	Resume Writing/Advice
IAB4-7	Nursing
IAB4-8	Scholarships
IAB4-9	Telecommuting
IAB4-10	U.S. Military
IAB4-11	Career Advice
IAB5	Education
IAB5-1	7-12 Education
IAB5-2	Adult Education
IAB5-3	Art History
IAB5-4	College Administration
IAB5-5	College Life
IAB5-6	Distance Learning
IAB5-7	English as a 2nd Language
IAB5-8	Language Learning
IAB5-9	Graduate School
IAB5-10	Homeschooling
IAB5-11	Homework/Study Tips
IAB5-12	K-6 Educators
IAB5-13	Private School
IAB5-14	Special Education
IAB5-15	Studying Business
IAB6	Family & Parenting
IAB6-1	Adoption
IAB6-2	Babies & Toddlers
IAB6-3	Daycare/Pre School
IAB6-4	Family Internet
IAB6-5	Parenting - K-6 Kids
IAB6-6	Parenting teens
IAB6-7	Pregnancy
IAB6-8	Special Needs Kids
IAB6-9	Eldercare
IAB7	Health & Fitness
IAB7-1	Exercise
IAB7-2	ADD
IAB7-3	AIDS/HIV
IAB7-4	Allergies
IAB7-5	Alternative Medicine
IAB7-6	Arthritis
IAB7-7	Asthma
IAB7-8	Autism/PDD
IAB7-9	Bipolar Disorder
IAB7-10	Brain Tumor
IAB7-11	Cancer
IAB7-12	Cholesterol
IAB7-13	Chronic Fatigue Syndrome
IAB7-14	Chronic Pain
IAB7-15	Cold & Flu
IAB7-16	Deafness
IAB7-17	Dental Care
IAB7-18	Depression
IAB7-19	Dermatology
IAB7-20	Diabetes
IAB7-21	Epilepsy
IAB7-22	GERD/Acid Reflux
IAB7-23	Headaches/Migraines
IAB7-24	Heart Disease
IAB7-25	Herbs for Health
IAB7-26	Holistic Healing
IAB7-27	IBS/Crohn’s Disease
IAB7-28	Incest/Abuse Support
IAB7-29	Incontinence
IAB7-30	Infertility
IAB7-31	Men’s Health
IAB7-32	Nutrition
IAB7-33	Orthopedics
IAB7-34	Panic/Anxiety Disorders
IAB7-35	Pediatrics
IAB7-36	Physical Therapy
IAB7-37	Psychology/Psychiatry
IAB7-38	Senior Health
IAB7-39	Sexuality
IAB7-40	Sleep Disorders
IAB7-41	Smoking Cessation
IAB7-42	Substance Abuse
IAB7-43	Thyroid Disease
IAB7-44	Weight Loss
IAB7-45	Women's Health
IAB8	Food & Drink
IAB8-1	American Cuisine
IAB8-2	Barbecues & Grilling
IAB8-3	Cajun/Creole
IAB8-4	Chinese Cuisine
IAB8-5	Cocktails/Beer
IAB8-6	Coffee/Tea
IAB8-7	Cuisine-Specific
IAB8-8	Desserts & Baking
IAB8-9	Dining Out
IAB8-10	Food Allergies
IAB8-11	French Cuisine
IAB8-12	Health/Low-Fat Cooking
IAB8-13	Italian Cuisine
IAB8-14	Japanese Cuisine
IAB8-15	Mexican Cuisine
IAB8-16	Vegan
IAB8-17	Vegetarian
IAB8-18	Wine
IAB9	Hobbies & Interests
IAB9-1	Art/Technology
IAB9-2	Arts & Crafts
IAB9-3	Beadwork
IAB9-4	Bird-Watching
IAB9-5	Board Games/Puzzles
IAB9-6	Candle & Soap Making
IAB9-7	Card Games
IAB9-8	Chess
IAB9-9	Cigars
IAB9-10	Collecting
IAB9-11	Comic Books
IAB9-12	Drawing/Sketching
IAB9-13	Freelance Writing
IAB9-14	Genealogy
IAB9-15	Getting Published
IAB9-16	Guitar
IAB9-17	Home Recording
IAB9-18	Investors & Patents
IAB9-19	Jewelry Making
IAB9-20	Magic & Illusion
IAB9-21	Needlework
IAB9-22	Painting
IAB9-23	Photography
IAB9-24	Radio
IAB9-25	Roleplaying Games
IAB9-26	Sci-Fi & Fantasy
IAB9-27	Scrapbooking
IAB9-28	Screenwriting
IAB9-29	Stamps & Coins
IAB9-30	Video & Computer Games
IAB9-31	Woodworking
IAB10	Home & Garden
IAB10-1	Appliances
IAB10-2	Entertaining
IAB10-3	Environmental Safety
IAB10-4	Gardening
IAB10-5	Home Repair
IAB10-6	Home Theater
IAB10-7	Interior Decorating
IAB10-8	Landscaping
IAB10-9	Remodeling & Construction
IAB11	Law, Government, & Politics
IAB11-1	Immigration
IAB11-2	Legal Issues
IAB11-3	U.S. Government Resources
IAB11-4	Politics
IAB11-5	Commentary
IAB12	News
IAB12-1	International News
IAB12-2	National News
IAB12-3	Local News
IAB13	Personal Finance
IAB13-1	Beginning Investing
IAB13-2	Credit/Debt & Loans
IAB13-3	Financial News
IAB13-4	Financial Planning
IAB13-5	Hedge Fund
IAB13-6	Insurance
IAB13-7	Investing
IAB13-8	Mutual Funds
IAB13-9	Options
IAB13-10	Retirement Planning
IAB13-11	Stocks
IAB13-12	Tax Planning
IAB14	Society
IAB14-1	Dating
IAB14-2	Divorce Support
IAB14-3	Gay Life
IAB14-4	Marriage
IAB14-5	Senior Living
IAB14-6	Teens
IAB14-7	Weddings
IAB14-8	Ethnic Specific
IAB15	Science
IAB15-1	Astrology
IAB15-2	Biology
IAB15-3	Chemistry
IAB15-4	Geology
IAB15-5	Paranormal Phenomena
IAB15-6	Physics
IAB15-7	Space/Astronomy
IAB15-8	Geography
IAB15-9	Botany
IAB15-10	Weather
IAB16	Pets
IAB16-1	Aquariums
IAB16-2	Birds
IAB16-3	Cats
IAB16-4	Dogs
IAB16-5	Large Animals
IAB16-6	Reptiles
IAB16-7	Veterinary Medicine
IAB17	Sports
IAB17-1	Auto Racing
IAB17-2	Baseball
IAB17-3	Bicycling
IAB17-4	Bodybuilding
IAB17-5	Boxing
IAB17-6	Canoeing/Kayaking
IAB17-7	Cheerleading
IAB17-8	Climbing
IAB17-9	Cricket
IAB17-10	Figure Skating
IAB17-11	Fly Fishing
IAB17-12	Football
IAB17-13	Freshwater Fishing
IAB17-14	Game & Fish
IAB17-15	Golf
IAB17-16	Horse Racing
IAB17-17	Horses
IAB17-18	Hunting/Shooting
IAB17-19	Inline Skating
IAB17-20	Martial Arts
IAB17-21	Mountain Biking
IAB17-22	NASCAR Racing
IAB17-23	Olympics
IAB17-24	Paintball
IAB17-25	Power & Motorcycles
IAB17-26	Pro Basketball
IAB17-27	Pro Ice Hockey
IAB17-28	Rodeo
IAB17-29	Rugby
IAB17-30	Running/Jogging
IAB17-31	Sailing
IAB17-32	Saltwater Fishing
IAB17-33	Scuba Diving
IAB17-34	Skateboarding
IAB17-35	Skiing
IAB17-36	Snowboarding
IAB17-37	Surfing/Body-Boarding
IAB17-38	Swimming
IAB17-39	Table Tennis/Ping-Pong
IAB17-40	Tennis
IAB17-41	Volleyball
IAB17-42	Walking
IAB17-43	Waterski/Wakeboard
IAB17-44	World Soccer
IAB18	Style & Fashion
IAB18-1	Beauty
IAB18-2	Body Art
IAB18-3	Fashion
IAB18-4	Jewelry
IAB18-5	Clothing
IAB18-6	Accessories
IAB19	Technology & Computing
IAB19-1	3-D Graphics
IAB19-2	Animation
IAB19-3	Antivirus Software
IAB19-4	C/C++
IAB19-5	Cameras & Camcorders
IAB19-6	Cell Phones
IAB19-7	Computer Certification
IAB19-8	Computer Networking
IAB19-9	Computer Peripherals
IAB19-10	Computer Reviews
IAB19-11	Data Centers
IAB19-12	Databases
IAB19-13	Desktop Publishing
IAB19-14	Desktop Video
IAB19-15	Email
IAB19-16	Graphics Software
IAB19-17	Home Video/DVD
IAB19-18	Internet Technology
IAB19-19	Java
IAB19-20	JavaScript
IAB19-21	Mac Support
IAB19-22	MP3/MIDI
IAB19-23	Net Conferencing
IAB19-24	Net for Beginners
IAB19-25	Network Security
IAB19-26	Palmtops/PDAs
IAB19-27	PC Support
IAB19-28	Portable
IAB19-29	Entertainment
IAB19-30	Shareware/Freeware
IAB19-31	Unix
IAB19-32	Visual Basic
IAB19-33	Web Clip Art
IAB19-34	Web Design/HTML
IAB19-35	Web Search
IAB19-36	Windows
IAB20	Travel
IAB20-1	Adventure Travel
IAB20-2	Africa
IAB20-3	Air Travel
IAB20-4	Australia & New Zealand
IAB20-5	Bed & Breakfasts
IAB20-6	Budget Travel
IAB20-7	Business Travel
IAB20-8	By US Locale
IAB20-9	Camping
IAB20-10	Canada
IAB20-11	Caribbean
IAB20-12	Cruises
IAB20-13	Eastern Europe
IAB20-14	Europe
IAB20-15	France
IAB20-16	Greece
IAB20-17	Honeymoons/Getaways
IAB20-18	Hotels
IAB20-19	Italy
IAB20-20	Japan
IAB20-21	Mexico & Central America
IAB20-22	National Parks
IAB20-23	South America
IAB20-24	Spas
IAB20-25	Theme Parks
IAB20-26	Traveling with Kids
IAB20-27	United Kingdom
IAB21	Real Estate
IAB21-1	Apartments
IAB21-2	Architects
IAB21-3	Buying/Selling Homes
IAB22	Shopping
IAB22-1	Contests & Freebies
IAB22-2	Couponing
IAB22-3	Comparison
IAB22-4	Engines
IAB23	Religion & Spirituality
IAB23-1	Alternative Religions
IAB23-2	Atheism/Agnosticism
IAB23-3	Buddhism
IAB23-4	Catholicism
IAB23-5	Christianity
IAB23-6	Hinduism
IAB23-7	Islam
IAB23-8	Judaism
IAB23-9	Latter-Day Saints
IAB23-10	Pagan/Wiccan
IAB24****IAB25	Uncategorized****Non-Standard Content
IAB25-1	Unmoderated UGC
IAB25-2	Extreme Graphic/Explicit Violence
IAB25-3	Pornography
IAB25-4	Profane Content
IAB25-5	Hate Content
IAB25-6	Under Construction
IAB25-7	Incentivized
IAB26	Illegal Content
IAB26-1	Illegal Content
IAB26-2	Warez
IAB26-3	Spyware/Malware
IAB26-4	Copyright Infringement

5.2 banner广告类型枚举值列表

值	描述
1	XHTML Text Ad (usually mobile)
2	XHTML Banner Ad. (usually mobile)
3	JavaScript Ad; must be valid XHTML (i.e., Script Tags Included)
4	iframe

5.3 creative属性枚举值列表

值	描述
1	Audio Ad(Auto-Play)
2	Audio Ad(User Initiated)
3	Expandable(Automatic)
4	Expandable(User Initiated - Click)
5	Expandable(User Initiated - Rollover)
6	In-Banner Video Ad (Auto-Play)
7	In-Banner Video Ad (User Initiated)
8	Pop (e.g., Over, Under, or Upon Exit)
9	Provocative or Suggestive Imagery
10	Shaky, Flashing, Flickering, Extreme Animation, Smileys
11	Surveys
12	Text Only
13	User Interactive (e.g., Embedded Games)
14	Windows Dialog or Alert Style
15	Has Audio On/Off Button
16	Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video)
17	Adobe Flash

5.4 广告位枚举值列表

值	描述
0	Unknown
1	Above the Fold
2	DEPRECATED - May or may not be initially visible depending on screen size/resolution.
3	Below the Fold
4	Header
5	Footer
6	Sidebar
7	Full Screen

5.5 扩展方向枚举值列表

值	描述
1	Left
2	Right
3	Up
4	Down
5	Full Screen

5.6 API框架枚举值列表

值	描述
1	VPAID 1.0
2	VPAID 2.0
3	MRAID-1
4	ORMMA
5	MRAID-2
6	MRAID-3

5.7 视频线性度枚举值列表

值	描述
1	Linear / In-Stream
2	Non-Linear / Overlay

5.8 视频竞价响应协议枚举值列表

值	描述
1	VAST 1.0
2	VAST 2.0
3	VAST 3.0
4	VAST 1.0 Wrapper
5	VAST 2.0 Wrapper
6	VAST 3.0 Wrapper
7	VAST 4.0
8	VAST 4.0 Wrapper
9	DAAST 1.0
10	DAAST 1.0 Wrapper

5.9 视频位置类型枚举值列表

值	描述
1	In-Stream. Played before, during or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).
2	In-Banner. Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.
3	In-Article. Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.
4	In-Feed. Found in content, social, or product feeds.
5	Interstitial/Slider/Floating. Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view). Note that a full-screen interstitial (e.g., in mobile) can be distinguished from a floating/slider unit by the imp.instl field.

5.10 回放方法枚举值列表

值	描述
1	Initiates on Page Load with Sound On
2	Initiates on Page Load with Sound Off by Default
3	Initiates on Click with Sound On
4	Initiates on Mouse-Over with Sound On
5	Initiates on Entering Viewport with Sound On
6	Initiates on Entering Viewport with Sound Off by Default

5.11 播放终止模式枚举值列表

值	描述
1	On Video Completion or when Terminated by User
2	On Leaving Viewport or when Terminated by User
3	On Leaving Viewport Continues as a Floating/Slider Unit until Video Completion or when Terminated by User

5.12 开始延迟枚举值列表

值	描述
>0	Mid-Roll (value indicates start delay in second)
0	Pre-Roll
-1	Generic Mid-Roll
-2	Generic Post-Roll

5.13 产品质量枚举值列表

值	描述
0	Unknown
1	Professionally Produced
2	Prosumer
3	User Generated (UGC)

5.14 广告伴随类型枚举值列表

值	描述
1	Static Resource
2	HTML Resource
3	iframe Resource

5.15 内容投放方法枚举值列表

值	描述
1	Streaming
2	Progressive
3	Download

5.16 Feed类型枚举值列表

值	描述
1	Music Service
2	FM/AM Broadcast
3	Podcast

5.17 音量规范化模式枚举值列表

值	描述
0	None
1	Ad Volume Average Normalized to Content
2	Ad Volume Peak Normalized to Content
3	Ad Loudness Normalized to Content
4	Custom Volume Normalization

5.18 Content Context枚举值列表

值	描述
1	Video (i.e., video file or stream such as Internet TV broadcasts)
2	Game (i.e., an interactive software game)
3	Music (i.e., audio file or stream such as Internet radio broadcasts)
4	Application (i.e., an interactive software application)
5	Text (i.e., primarily textual document such as a web page, eBook, or news article)
6	Other (i.e., none of the other categories applies)
7	Unknown

5.19 IQG媒体评级枚举值列表

值	描述
1	All Audiences
2	Everyone Over 12
3	Mature Audiences

5.20 Location Type枚举值列表

值	描述
1	GPS/Location Services
2	IP Address
3	User provided (e.g., registration data)

5.21 设备类型枚举值列表

值	描述
1	Mobile/Tablet Version 2.0
2	Personal Computer Version 2.0
3	Connected TV Version 2.0
4	Phone New for Version 2.2
5	Tablet New for Version 2.2
6	Connected Device New for Version 2.2
7	Set Top Box New for Version 2.2

5.22 网络连接类型枚举值列表

值	描述
0	Unknown
1	Ethernet
2	WIFI
3	Cellular Network – Unknown Generation
4	Cellular Network – 2G
5	Cellular Network – 3G
6	Cellular Network – 4G
7	Cellular Network – 5G

5.23 IP Location Services枚举值列表

值	描述
1	ip2location
2	Neustar (Quova)
3	MaxMind
4	NetAcuity (Digital Element)

5.24 不竞价原因码枚举值列表

值	描述
0	Unknown Error
1	Technical Error
2	Invalid Request
3	Known Web Spider
4	Suspected Non-Human Traffic
5	Cloud, Data center, or Proxy IP
6	Unsupported Device
7	Blocked Publisher or Site
8	Unmatched User
9	Daily Reader Cap Met
10	Daily Domain Cap Met

5.25 竞价失败原因码枚举值列表

值	描述
0	Bid Won
1	Internal Error
2	Impression Opportunity Expired
3	Invalid Bid Response
4	Invalid Deal ID
5	Invalid Auction ID
6	Invalid (i.e., malformed) Advertiser Domain
7	Missing Markup
8	Missing Creative ID
9	Missing Bid Price
10	Missing Minimum Creative Approval Data
100	Bid was Below Auction Floor
101	Bid was Below Deal Floor
102	Lost to Higher Bid
103	Lost to a Bid for a PMP Deal
104	Buyer Seat Blocked
200	Creative Filtered - General; reason unknown.
201	Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.)
202	Creative Filtered - Disapproved by Exchange
203	Creative Filtered - Size Not Allowed
204	Creative Filtered - Incorrect Creative Format
205	Creative Filtered - Advertiser Exclusions
206	Creative Filtered – App Bundle Exclusions
207	Creative Filtered - Not Secure
208	Creative Filtered - Language Exclusions
209	Creative Filtered - Category Exclusions
210	Creative Filtered - Creative Attribute Exclusions
211	Creative Filtered - Ad Type Exclusions
212	Creative Filtered - Animation Too Long
213	Creative Filtered - Not Allowed in PMP Deal
>= 1000	Exchange specific (should be communicated to bidders a priori)

5.26 Data Asset Types枚举值列表

Value	Description
sponsored	Sponsored By message where response should contain the brand name of the sponsor.
desc	Descriptive text associated with the product or service being advertised. Longer length of text in response may be truncated or ellipsed by the exchange.
rating	Rating of the product being offered to the user. For example an app’s rating in an app store from 0-5.
likes	Number of social ratings or “likes” of the product being offered to the user.
downloads	Number downloads/installs of this product
price	Price for product / app / in-app purchase. Value should include currency symbol in localised format.
saleprice	Sale price that can be used together with price to indicate a discounted price compared to a regular price. Value should include currency symbol in localised format.
phone	Phone number
address	Address
desc2	Additional descriptive text associated with the product or service being advertised
displayurl	Display URL for the text ad. To be used when sponsoring entity doesn’t own the content. IE sponsored by BRAND on SITE (where SITE is transmitted in this field).
ctatext	CTA description - descriptive text describing a ‘call to action’ button for the destination URL.

RTB Request示例

1a) native icon image request示例

{
	"id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",
	"imp": [{
		"id": "1",
		"tagid": "100040-1002421",
		"bidfloor": 1.00,
		"bidfloorcur": "USD",
		"secure": 0,
		"native": {
			"request": "{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len \":100}},{\"id\":2,\"required \":0,\"data \":{\"type \":2,\"len \":100}},{\"id\":3,\"required \":0,\"img \":{\"type \":3}},{\"id \":4,\"required \":1,\"img \":{\"type\":1}},{\"id \":5,\"required \":0,\"img\":{\"type \":1}},{\"id\":6,\"required\":0,\"data\":{\"type \":12,\"len \":100}},{\"id\":7,\"required\":1,\"video\":{\"mimes\":[\"video/mp4\"],\"maxduration\":30,\"protocols\":[3],\"w\":1280,\"h\":720,\"linearity\":1,\"skip\":0,\"battr\":[16],\"maxbitrate\":2000,\"delivery\":[2],\"companionad\":[{\"w\":1280,\"h\":720,\"id\":\"1\",\"btype\":[1,2,4],\"battr\":[16],\"pos\":7,\"mimes\":[\"application/javascript\"],\"ext\":{\"orientation\":1}}]}}], \"ver\": \"1.2\"}"
		}
	}],

	"app": {

		"id": "100461",
		"bundle": "com.adsconfluxtest.ads",
		"ver": "4050618",
		"publisher": {
			"id": "bd8b25d0-413e-4886-9adf-6a796ff47740"
		}
	},
	"device": {
		"ip": "1.1.1.1",
		"geo": {
			"country": "IND",
			"type": 2    
		},
		"devicetype": 4,
		"make": "WIKO",
		"model": "samsung-sm-g900a",
		"os": "android",
		"osv": "5.1.1",
		"language": "en",
		"carrier": "310410",
		"connectiontype": 7,
		"ifa": "5731b4c8-7cc1-4a09-bb77-24f237d93a66",
		"didsha1": "ecae9042f3e549a4fd1af27a1ed38b5f682fa3ca",
		"didmd5": "c98de3c3706ae57c89f97c0778c8121d",
		"dpidsha1": "a07713adea29cd23fd10a2e81a4fb07e23e00fb7",
		"dpidmd5": "af4935679d392191157f687f48907492"  
	},
	"at": 1,
	"tmax": 2000
}

1b) native large image request示例

{
	"id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",
	"imp": [{
		"id": "1",
		"tagid": "100040-1002421",
		"bidfloor": 1.00,
		"bidfloorcur": "USD",
		"secure": 0,
		"native": {
			"request": "{\"assets\":[{\"required\":1,\"img\":{\"type\":3,\"wmin\":600,\"hmin\":314}}],\"ver\": \"1.2\"}"
		}
	}],

	"app": {

		"id": "100461",
		"bundle": "com.adsconfluxtest.ads",
		"ver": "4050618",
		"publisher": {
			"id": "bd8b25d0-413e-4886-9adf-6a796ff47740"
		}
	},
	"device": {
		"ip": "1.1.1.1",
		"geo": {
			"country": "IND",
			"type": 2    
		},
		"devicetype": 4,
		"make": "WIKO",
		"model": "samsung-sm-g900a",
		"os": "android",
		"osv": "5.1.1",
		"language": "en",
		"carrier": "310410",
		"connectiontype": 7,
		"ifa": "5731b4c8-7cc1-4a09-bb77-24f237d93a66",
		"didsha1": "ecae9042f3e549a4fd1af27a1ed38b5f682fa3ca",
		"didmd5": "c98de3c3706ae57c89f97c0778c8121d",
		"dpidsha1": "a07713adea29cd23fd10a2e81a4fb07e23e00fb7",
		"dpidmd5": "af4935679d392191157f687f48907492"  
	},
	"at": 1,
	"tmax": 2000
}

1c) native video request示例

{
	"id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",
	"imp": [{
		"id": "1",
		"tagid": "100040-1002421",
		"bidfloor": 1.00,
		"bidfloorcur": "USD",
		"secure": 0,
		"native": {
			"request": "{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len \":100}},{\"id\":2,\"required \":0,\"data \":{\"type \":2,\"len \":100}},{\"id\":3,\"required \":0,\"img \":{\"type \":3}},{\"id \":4,\"required \":1,\"img \":{\"type\":1}},{\"id \":5,\"required \":0,\"img\":{\"type \":1}},{\"id\":6,\"required\":0,\"data\":{\"type \":12,\"len \":100}},{\"id\":7,\"required\":1,\"video\":{\"mimes\":[\"video/mp4\"],\"maxduration\":30,\"protocols\":[3],\"w\":1280,\"h\":720,\"linearity\":1,\"skip\":0,\"battr\":[16],\"maxbitrate\":2000,\"delivery\":[2],\"companionad\":[{\"w\":1280,\"h\":720,\"id\":\"1\",\"btype\":[1,2,4],\"battr\":[16],\"pos\":7,\"mimes\":[\"application/javascript\"],\"ext\":{\"orientation\":1}}]}}], \"ver\": \"1.2\"}"
		}
	}],

	"app": {

		"id": "100461",
		"bundle": "com.adsconfluxtest.ads",
		"ver": "4050618",
		"publisher": {
			"id": "bd8b25d0-413e-4886-9adf-6a796ff47740"
		}
	},
	"device": {
		"ip": "1.1.1.1",
		"geo": {
			"country": "IND",
			"type": 2    
		},
		"devicetype": 4,
		"make": "WIKO",
		"model": "samsung-sm-g900a",
		"os": "android",
		"osv": "5.1.1",
		"language": "en",
		"carrier": "310410",
		"connectiontype": 7,
		"ifa": "5731b4c8-7cc1-4a09-bb77-24f237d93a66",
		"didsha1": "ecae9042f3e549a4fd1af27a1ed38b5f682fa3ca",
		"didmd5": "c98de3c3706ae57c89f97c0778c8121d",
		"dpidsha1": "a07713adea29cd23fd10a2e81a4fb07e23e00fb7",
		"dpidmd5": "af4935679d392191157f687f48907492"  
	},
	"at": 1,
	"tmax": 2000
}

1d) banner request example

{
	"id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",
	"imp": [{
		"id": "1",
		"tagid": "100040-1002421",
		"bidfloor": 1.00,
		"bidfloorcur": "USD",
		"secure": 0,
		"banner": {
			"w": 320,
			"h": 50,
			"mimes": ["image/png", "image/jpg", "image/gif"]
		}
	}],

	"app": {

		"id": "100461",
		"bundle": "com.adsconfluxtest.ads",
		"ver": "4050618",
		"publisher": {
			"id": "bd8b25d0-413e-4886-9adf-6a796ff47740"
		}
	},
	"device": {
		"ip": "1.1.1.1",
		"geo": {
			"country": "IND",
			"type": 2    
		},
		"devicetype": 4,
		"make": "WIKO",
		"model": "samsung-sm-g900a",
		"os": "android",
		"osv": "5.1.1",
		"language": "en",
		"carrier": "310410",
		"connectiontype": 7,
		"ifa": "5731b4c8-7cc1-4a09-bb77-24f237d93a66",
		"didsha1": "ecae9042f3e549a4fd1af27a1ed38b5f682fa3ca",
		"didmd5": "c98de3c3706ae57c89f97c0778c8121d",
		"dpidsha1": "a07713adea29cd23fd10a2e81a4fb07e23e00fb7",
		"dpidmd5": "af4935679d392191157f687f48907492"  
	},
	"at": 1,
	"tmax": 2000
}

1e) video request示例

{
	"id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",
	"imp": [{
		"id": "1",
		"tagid": "100040-1002421",
		"bidfloor": 1.00,
		"bidfloorcur": "USD",
		"secure": 0,
      "video": {
        "w": 640,
        "h": 480,
        "pos": 1,
        "startdelay": 0,
        "minduration": 5,
        "maxduration": 30,
        "maxextended": 30,
        "minbitrate": 300,
        "maxbitrate": 1500,
        "api": [
          1,
          2
        ],
        "protocols": [
          2,
          3
        ],
        "mimes": [
          "video/x-flv",
          "video/mp4",
          "application/x-shockwave-flash",
          "application/javascript"
        ],
        "linearity": 1,
        "boxingallowed": 1,
        "playbackmethod": [
          1,
          3
        ],
        "delivery": [
          2
        ],
        "battr": [
          13,
          14
        ],
        "companionad": [
          {
            "id": "1234567893-1",
            "w": 300,
            "h": 250,
            "pos": 1,
            "battr": [
              13,
              14
            ],
            "expdir": [
              2,
              4
            ]
          },
          {
            "id": "1234567893-2",
            "w": 728,
            "h": 90,
            "pos": 1,
            "battr": [
              13,
              14
            ]
          }
        ],
        "companiontype": [
          1,
          2
        ]
      }
	}],

	"app": {

		"id": "100461",
		"bundle": "com.adsconfluxtest.ads",
		"ver": "4050618",
		"publisher": {
			"id": "bd8b25d0-413e-4886-9adf-6a796ff47740"
		}
	},
	"device": {
		"ip": "1.1.1.1",
		"geo": {
			"country": "IND",
			"type": 2    
		},
		"devicetype": 4,
		"make": "WIKO",
		"model": "samsung-sm-g900a",
		"os": "android",
		"osv": "5.1.1",
		"language": "en",
		"carrier": "310410",
		"connectiontype": 7,
		"ifa": "5731b4c8-7cc1-4a09-bb77-24f237d93a66",
		"didsha1": "ecae9042f3e549a4fd1af27a1ed38b5f682fa3ca",
		"didmd5": "c98de3c3706ae57c89f97c0778c8121d",
		"dpidsha1": "a07713adea29cd23fd10a2e81a4fb07e23e00fb7",
		"dpidmd5": "af4935679d392191157f687f48907492"  
	},
	"at": 1,
	"tmax": 2000
}

RTB Response 示例

2a) native icon image response示例

{

  "id": "123",

  "bidid": "47b61fdb-0c63-46fc-9343-df78cd5b700f",

  "seatbid": [{

    "bid": [{

      "id": "47b61fdb-0c63-46fc-9343-df78cd5b700f",

      "impid": "1",

      "price": 289,

      "burl": "http://adsconflux-tracker-dev.hellay.net/win.fcg?viewid=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&auction_price=${AUCTION_PRICE}&sid=__SID__",

      "adm":"{\"ver\":\"1.2\",\"assets\":[{\"img\":{\"type\":1,\"url\":\"http://static-dev.rqmob.com/test/sa/20210710/53da2d2e6b4f1482ecc5afd2c15bc824__FILE_CM____FILE_CM480_720____WEBP__.png\",\"w\":84,\"h\":84}}],\"link\":{\"url\":\"https://play.google.com/store/apps/details?id=com.janel.doctor.ear\&hl=en\",\"clicktrackers\":[\"http://adsconflux-tracker-dev.hellay.net/clk.fcg?viewid=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\&auction_price=${AUCTION_PRICE}\&sid=__SID__\",\"http://adsconflux-tracker-dev.hellay.net/cpi_clk.fcg?log=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\&sid=__SID__\"]},\"imptrackers\":[\"http://adsconflux-tracker-dev.hellay.net/imp.fcg?viewid=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\&auction_price=${AUCTION_PRICE}\&sid=__SID__\",\"http://adsconflux-tracker-dev.hellay.net/cpi_imp.fcg?log=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\&sid=__SID__\"]}",

      "adid": "100766"

    }]

  }],

  "cur": "USD"

}

2b) native large image response示例

{

    "id": "123",

    "bidid": "292bb9a0-0782-4d36-b543-437b47d48fef",

    "seatbid": [

        {

            "bid": [

                {

                    "id": "292bb9a0-0782-4d36-b543-437b47d48fef",

                    "impid": "1",

                    "price": 286,

                    "burl": "http://adsconflux-tracker-dev.hellay.net/win.fcg?viewid=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&auction_price=${AUCTION_PRICE}&sid=__SID__",

                    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                    "adid": "100766",

                    "bundle": "com.janel.doctor.ear"

                }

            ]

        }

    ],

    "cur": "USD"

}

2c) native video response示例

{

  "id": "32f94228-52d3-4bce-be88-5dd1d799ae4f",

  "bidid": "a5254b1b-f95d-42b5-8415-c660712532b2",

  "seatbid": [{

    "bid": [{

      "id": "a5254b1b-f95d-42b5-8415-c660712532b2",

      "impid": "1",

      "price": 50,

      "burl": "http://adsconflux-tracker-dev.hellay.net/win.fcg?viewid=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&auction_price=${AUCTION_PRICE}&sid=__SID__",

    "adm":"{\"assets\":[{\"id\":1,\"title\":{\"text\":\"openrtb-this is ad title\",\"len\":14}},{\"id\":7,\"video\":{\"vasttag\":\"\<VAST version=\\\"3.0\\\"\>\<Ad id=\\\"100674\\\"\>\<InLine\>\<AdSystem\>\<![CDATA[adsconflux]]\>\</AdSystem\>\<AdTitle\>\<![CDATA[openrtb-this is ad 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      "adid": "100674"

    }]

  }],

  "cur": "USD"

}

2d）banner response example

{
    "id": "123",
    "bidid": "a1271eca-efa2-4f9f-8904-a853afec1289",
    "seatbid": [
        {
            "bid": [
                {
                    "id": "a1271eca-efa2-4f9f-8904-a853afec1289",
                    "impid": "1",
                    "price": 118.0806,
                    "burl": "https://adsconflux-tracker-test.hellay.net/win.fcg?viewid=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&auction_price=${AUCTION_PRICE}&sid=__SID__",
                    "adm":"<a class=\"_rnd_ad_128263\" style=\"display:inline-block;\"><img src=\"https://static-dev.rqmob.com/test/sa/20210804/42728fc75ca1bdadb5ab20fc3b84900b__FILE_CM____FILE_CM480_720____WEBP__.png\" width=\"320px\" height=\"50px\" /></a><script type=\"text/javascript\">window.adsconfluxHTML = (function() {  this.$el = undefined;  this.args = {};  this.isViewable = false;  var bindClick = function() {    click_trackers = this.args.click_trackers;    target_url = this.args.target_url;    this.$el.onclick = function() {      emitTrackers(click_trackers);      window.open(target_url);    }  };  var emitTrackers = function emitTrackers(urls) {    urls.forEach(function(url) {      let obj = document.createElement(\"img\");              obj.src = url;              obj.style.display=\"none\";              this.$el.appendChild(obj);    });  };  var viewableCheck = function() {    if (this.isViewable) {  return;    }    var viewPortHeight = window.innerHeight || document.documentElement.clientHeight;    var viewPortWidth = window.innerWidth || document.documentElement.clientWidth;    var rec = this.$el.getBoundingClientRect();    this.isViewable = (rec.top >= -rec.height / 2 && rec.left >= -rec.width / 2 && rec.bottom <= viewPortHeight + rec.height / 2 && rec.right <= viewPortWidth + rec.width / 2);    if (this.isViewable) {      emitTrackers(args.impression_trackers);      bindClick();      this.isViewable = true;      clearInterval(this.timer)    }  };  var init = function(args) {    this.args = args;    this.$el = document.querySelector(\".\" + args.scope);    this.img = (this.$el.getElementsByTagName('img') || [])[0];    this.img.onload = () =>viewableCheck();    this.timer = setInterval(() =>viewableCheck(), 300);  };  return function(args) {    init(args);  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                    "adid": "128263",
                    "bundle": "com.migo.mobile"
                }
            ]
        }
    ],
   "cur": "USD"
}

2e）video response example

{
    "id": "a24fe97c-a63e-416d-a357-8f2e3c679b29",
    "bidid": "a24fe97c-a63e-416d-a357-8f2e3c679b29",
    "cur": "USD",
    "seatbid": [
        {
            "seat": "2",
            "group": 0,
            "bid": [
                {
                    "id": "1",
                    "impid": "1",
                    "price": 0.255,
                    "w": 720,
                    "h": 1280,
                    "lurl": "https://rtbtrack-asia.rtblab.net/simpleloss?p=339&d=65&loss={AUCTION_LOSS}&l_b={AUCTION_ID}&l_a={AUCTION_AD_ID}&l_p={AUCTION_PRICE}&l_m={AUCTION_MBR}",
                    "nurl": "https://rtbtrack-asia.rtblab.net/win?p=339&d=65&t=55bW10qLPxlzQAXbMZUcWsf-OhubisbBjtjwjqdktKIJr2dmjrh-OmixU60az2HDosUCkB_GdRKL0zk60bPraXxkcuFOontU8dzS2Paqo_YKQa3DNJAh50yUvRWiacOSfOxGfUDUVhYtGQ2Ab7dIdxVZmCvBgmyZKNbyBjvQqdl0QsOEF0wals32i2chByx2fJicH9S5WC8D09hUuJLxkQ96S1pteutWmGp8Csv6C62OOzBToqZBk3nqBrJuIZTfbUoUrEYH7kQ8SeL6ltrcNHIUcp8sS6OdXHkirwusfPbJ1ExBXYw-D-RoojdsZcwIeNx7SKhPHeOqCr3FoS1ziFmtMvkvODPVJGTVxVmHSh6Yjy8b4fPZ8cmvgjRH4hsQ-d8Y3c3rtSIrYdgoptniln2pCXNfMxtrJnWtd1BIeI_IogEQVgztsHhn1O19KhKV7KxmEh0Nsf2H0kSTDI-yaYQtHGegEkJHITBnedGLwTsLaE3ri_pl296s4wZNNs7UKkOTtNOd1QiNoLs5foAl_bpXb3ESxOfsyWFlAN_dSinbpgVWyJmS_TektfONub_N",
                    "adm": "<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad><InLine><AdSystem><![CDATA[TaurusX]]></AdSystem><AdTitle>com.zhiliaoapp.musically</AdTitle><Impression><![CDATA[http://34.126.85.24:4000/imp?p=webeye&d=minidsp&b=com.zhiliaoapp.musically]]></Impression><Impression><![CDATA[https://rtbtrack-asia.rtblab.net/imp?p=339&d=65&t=55bW10qLPxlzQAXbMZUcWsf-OhubisbBjtjwjqdktKIJr2dmjrh-OmixU60az2HDosUCkB_GdRKL0zk60bPraXxkcuFOontU8dzS2Paqo_YKQa3DNJAh50yUvRWiacOSfOxGfUDUVhYtGQ2Ab7dIdxVZmCvBgmyZKNbyBjvQqdl0QsOEF0wals32i2chByx2fJicH9S5WC8D09hUuJLxkQ96S1pteutWmGp8Csv6C62OOzBToqZBk3nqBrJuIZTfbUoUrEYH7kQ8SeL6ltrcNHIUcp8sS6OdXHkirwusfPbJ1ExBXYw-D-RoojdsZcwIeNx7SKhPHeOqCr3FoS1ziFmtMvkvODPVJGTVxVmHSh6Yjy8b4fPZ8cmvgjRH4hsQ-d8Y3c3rtSIrYdgoptniln2pCXNfMxtrJnWtd1BIeI_IogEQVgztsHhn1O19KhKV7KxmEh0Nsf2H0kSTDI-yaYQtHGegEkJHITBnedGLwTsLaE3ri_pl296s4wZNNs7UKkOTtNOd1QiNoLs5foAl_bpXb3ESxOfsyWFlAN_dSinbpgVWyJmS_TektfONub_N&ns=&bs=&ap={AUCTION_PRICE}]]></Impression><Impression><![CDATA[https://adrta.com/i?clid=we&paid=we&avid=65&plid=1337026&caid=345135&siteId=0&kv1=720x1280&kv3=b3f1d810-952d-4b06-beff-2bdf0672d5e3&kv4=114.122.73.251&publisherId=339&kv7=339&kv11=a24fe97c-a63e-416d-a357-8f2e3c679b29&kv12=Vungle_SSP&kv16=-6.921700&kv17=107.607100&kv18=mobi.mangatoon.novel&kv19=b3f1d810-952d-4b06-beff-2bdf0672d5e3&kv26=Android&kv28=Vivo&kv24=Mobile_InApp&kv15=&kv23=&kv62=0&kv63=&kv25=Vungle_SSP&kv27=Mozilla%2F5.0+%28Linux%3B+Android+9%3B+vivo+1904+Build%2FPPR1.180610.011%3B+wv%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Version%2F4.0+Chrome%2F103.0.5060.71+Mobile+Safari%2F537.36]]></Impression><Error><![CDATA[https://rtbtrack-asia.rtblab.net/vasterror?p=339&d=65&c=1337026&b=a24fe97c-a63e-416d-a357-8f2e3c679b29&error=[ERRORCODE]]]></Error><Creatives><Creative><Linear><Duration>00:00:13</Duration><TrackingEvents></TrackingEvents><VideoClicks><ClickThrough><![CDATA[https://play.google.com/store/apps/details?id=com.zhiliaoapp.musically]]></ClickThrough><ClickTracking><![CDATA[https://rtbtrack-asia.rtblab.net/clk?p=339&d=65&t=55bW10qLPxlzQAXbMZUcWsf-OhubisbBjtjwjqdktKIJr2dmjrh-OmixU60az2HDosUCkB_GdRKL0zk60bPraXxkcuFOontU8dzS2Paqo_YKQa3DNJAh50yUvRWiacOSfOxGfUDUVhYtGQ2Ab7dIdxVZmCvBgmyZKNbyBjvQqdl0QsOEF0wals32i2chByx2fJicH9S5WC8D09hUuJLxkQ96S1pteutWmGp8Csv6C62OOzBToqZBk3nqBrJuIZTfbUoUrEYH7kQ8SeL6ltrcNHIUcp8sS6OdXHkirwusfPbJ1ExBXYw-D-RoojdsZcwIeNx7SKhPHeOqCr3FoS1ziFmtMvkvODPVJGTVxVmHSh6Yjy8b4fPZ8cmvgjRH4hsQ-d8Y3c3rtSIrYdgoptniln2pCXNfMxtrJnWtd1BIeI_IogEQVgztsHhn1O19KhKV7KxmEh0Nsf2H0kSTDI-yaYQtHGegEkJHITBnedGLwTsLaE3ri_pl296s4wZNNs7UKkOTtNOd1QiNoLs5foAl_bpXb3ESxOfsyWFlAN_dSinbpgVWyJmS_TektfONub_N]]></ClickTracking></VideoClicks><MediaFiles><MediaFile height=\"1280\" width=\"720\" type=\"video/mp4\" delivery=\"progressive\"><![CDATA[https://storage.googleapis.com/taurusx/adx-minidsp/creatives/com.zhiliaoapp.musically_720x1280.mp4]]></MediaFile></MediaFiles></Linear></Creative><Creative><CompanionAds><Companion width=\"720\" height=\"1280\"><CompanionClickThrough><![CDATA[https://storage.googleapis.com/taurusx/adx-minidsp/creatives/com.zhiliaoapp.musically_endcard_720x1280.jpg]]></CompanionClickThrough><TrackingEvents></TrackingEvents><CompanionClickTracking><![CDATA[https://rtbtrack-asia.rtblab.net/clk?p=339&d=65&t=55bW10qLPxlzQAXbMZUcWsf-OhubisbBjtjwjqdktKIJr2dmjrh-OmixU60az2HDosUCkB_GdRKL0zk60bPraXxkcuFOontU8dzS2Paqo_YKQa3DNJAh50yUvRWiacOSfOxGfUDUVhYtGQ2Ab7dIdxVZmCvBgmyZKNbyBjvQqdl0QsOEF0wals32i2chByx2fJicH9S5WC8D09hUuJLxkQ96S1pteutWmGp8Csv6C62OOzBToqZBk3nqBrJuIZTfbUoUrEYH7kQ8SeL6ltrcNHIUcp8sS6OdXHkirwusfPbJ1ExBXYw-D-RoojdsZcwIeNx7SKhPHeOqCr3FoS1ziFmtMvkvODPVJGTVxVmHSh6Yjy8b4fPZ8cmvgjRH4hsQ-d8Y3c3rtSIrYdgoptniln2pCXNfMxtrJnWtd1BIeI_IogEQVgztsHhn1O19KhKV7KxmEh0Nsf2H0kSTDI-yaYQtHGegEkJHITBnedGLwTsLaE3ri_pl296s4wZNNs7UKkOTtNOd1QiNoLs5foAl_bpXb3ESxOfsyWFlAN_dSinbpgVWyJmS_TektfONub_N&ec=1]]></CompanionClickTracking></Companion></CompanionAds></Creative></Creatives></InLine></Ad></VAST>",
                    "bundle": "com.zhiliaoapp.musically",
                    "iurl": "https://static-conversant-assist.rtblab.cc/R4zEsf0zjcfD1eC.jpg",
                    "cid": "345135",
                    "adid": "345135_1337026",
                    "crid": "1337026",
                    "cat": [
                        "IAB18"
                    ],
                    "adomain": [
                        "musically.zhiliaoapp.com"
                    ],
                    "attr": [
                        4
                    ],
                    "ext": {
                        "crtype": "VAST 2.0"
                    }
                }
            ]
        }
    ],
    "ext": {
        "source": ""
    }
}